Clever content and comms that deliver your message

We are experts in writing, research and professional communication. Our unique business model combines our own publishing label with our communication consultancy, giving us an edge in understanding ‘what really works’. Ask us how we can support your commercial goals.

Our specialisations

We are highly experienced in tackling big projects and complex subjects, articulating important ideas in compelling and powerful formats.

White papers

We undertake in-depth primary and secondary research to produce high-quality, evidence-based insights and reports. We balance commercial objectives with real-world data to deliver authentic, credible scholarship that creates critical brand value.

Thought leadership

We write (and ghost-write) engaging content that sparks thought-provoking ideas. We can conduct our own research or use material provided to put together a persuasive narrative that positions your business and its people as leaders in your field.

Content strategy

Want to measure the true 'value' of content for your business? Unsure how you should use AI? What about SEO - does anyone do that anymore? We create and execute custom content strategies that help your business to stand out and grow.

Content partnerships

Let us take care of your communication. Whether filling a temporary gap or a longer-term role, we tailor our solutions to suit your goals, team capabilities and budget. For growing businesses, we also offer advice on establishing a comms function.

White papers

Content strategy

Thought leadership

In-house comms

Our services

Strategy development

Communication and content strategies and plans

Communication campaigns

Stakeholder engagement strategies and plans

Fact sheets

Brochures

Conference, pitch and executive slide decks

Emails and newsletters

Blog content

Social media content

Social media channel management

Website content and design

SEO content and strategies

Annual reports

Sustainability reports

Thought leadership papers

Technical and research reports

White papers

Function establishment

Embedded team resource

Why choose us?

When you work with us, we strive to become part of your business.

Whether that is as an occasional extra resource or an embedded team member, we make sure we know your people, your industry and your business, so that we can offer seamless support.

Our approach is creative, commercial and analytical. We are always thinking about the bigger picture and the best outcomes for you. We use data to inform continuous improvement, and we work hard to make sure that “we just get you”.

Who do we work with?

We have clients of all sizes from large, listed companies to small- to medium-enterprises and sole traders. We work across commercial, not-for-profit and government sectors, servicing a wide range of industries, both here in Australia and overseas.

Our broad experience helps us to understand the different priorities and challenges of different organisations, and to partner with each client in a way that suits their unique working style.

William Sanders - Risk Leadership Network
Keely has transformed the value of our content. She has partnered with us on content strategy and execution since day one, leading the development of several new research products. Keely and her team are excellent writers, creative thinkers and are commercially astute. If you are looking for a long-term content partner that you can trust to care about your business, I highly recommend Geminate.
Andrew Martin - Trinity Consultants Australia
I highly recommend the Geminate team. They have taken our digital marketing to the top level, projecting our message perfectly. Keely and colleagues are always very responsive and great to work with.
Robert Gangi - Lindo
Keely and Geminate were incredible to work with. They produced a detailed, but very readable, white paper that we distributed globally to SMEs, multinationals and government. I look forward to working with her and her team in the future and strongly recommend others to follow suit. It also helps that we could have a good laugh along the way!
Anthony Reardon - ERM International
I’ve been working with Keely for several years. She has helped me grow my business from start-up to a global brand. The quality of her work is always first class. But, most importantly, she genuinely cares for our company and wants us to achieve our best. She is invested in helping us succeed by always providing the right advice and marketing strategy.
Emma Donohue - James Cook University
Keely truly felt like one of our team from day one, seamlessly transforming ideas from good to great. Having Keely on board was a weight off my shoulders, as I knew I could trust her completely to absolutely smash whatever she was working on out of the park. I couldn't recommend her highly enough.
Damian Snell - Swash Advisory
Keely and the Geminate team have been our ‘go-to’ for the last 5 years to support our content marketing, branding and website. We also regularly partner with Geminate to deliver communications on joint projects for ports and government agencies, including fact sheets, project summaries and public information packages. Keely always has great insights into every project, and we look forward to working together for the next 10 years and beyond!
Michael Fairbairn - Ports Australia
Straight away, Keely understood what our organisation was about and who we were talking to. On top of that, she is creative and intelligent, improving any idea we were able to come up with. Working with Keely meant that I knew we had our content covered, allowing me to focus on other parts of the organisation.
Felicity Melville - Vision Environment
Keely has been an exceptional marketing partner over many years, developing a deep understanding of our industry and our business. She and her team have a knack for creating great content that resonates and drives meaningful results. Plus they are great people to work with. Highly recommend!
Linda Robinson - The Better Health Generation
To be honest, I’m quite thrilled that I found Keely. She honed in our brands so remarkably well and I can’t tell you how much easier that makes my day to day. All her ideas are so on point!
Paul Doyle - Ports North
Keely has worked with us for many years, most recently in establishing a communications framework for the organisation. She has a great ability to ask the right questions, quickly establish an understanding of issues and develop well thought through approaches. I would strongly recommend Keely to anyone looking for communications support.

COMPANIES WE’VE WORKED WITH

Emma Donohue - James Cook University
Keely truly felt like one of our team from day one. She seamlessly transformed ideas from good to great and was a safe pair of hands for projects that were often very tight turnaround and high pressure. Having Keely on board was a weight off my shoulders, as I knew I could trust her completely to absolutely smash whatever she was working on out of the park. I couldn't recommend her highly enough.
Michael Fairbairn - Ports Australia
Straight away, Keely understood what our organisation was about and who we were talking to. On top of that, she is creative and intelligent, improving any idea we were able to come up with. Working with Keely meant that I knew we had our content covered, allowing me to focus on other parts of the organisation.
Linda Robinson - The Better Health Generation
To be honest, I’m quite thrilled that I found Keely. She honed in our brands so remarkably well and I can’t tell you how much easier that makes my day to day. All her ideas are so on point!
Robert Gangi - Lindo
Keely and Geminate were incredible to work with. They produced a detailed, but very readable, white paper that we distributed globally to not only SMEs but also multinationals and government. Keely was able to combine our input and her own comprehensive research to produce a first-class report. I look forward to working with her and her team in the future and strongly recommend others to follow suit. It also helps that we could have a good laugh along the way!
Andrew Martin - Trinity Consultants Australia
I highly recommend the Geminate team. They have taken our digital marketing to the top level, projecting our message perfectly. Keely and colleagues are always very responsive and great to work with.

Our people

We partner with key collaborators to offer our clients comprehensive communication services.

Geminate Publishing

Geminate Publishing covers both digital and print formats.
We offer publishing services for third parties, as well as publishing our own sites and books.

See some of our flagship publishing projects below or contact us to talk about creating a
custom publication for your business.

Motherhood: tips from the frontline

The first six months of motherhood are life changing. Everybody tells you this, but, to borrow one of the many excellent tips in this book:
you don’t know until you know. A treasure trove of practical information, shared experiences and useful insight from more than 25 new mothers!

Dragon Street – book 1, coming 2025

Tash and Tom disappear through a hole in their fence one evening … only to find themselves in a magical dragon kingdom. Join the twins as they journey through a magical world, meeting princes, princesses, fairies, giant bugs and many others along the way!

Business Beyond Survival

A leading specialist in enterprise value creation, André Van Zyl has helped countless founders, owners and managers to turn around their companies and maximise the value of their business over more than 40 years.

See and buy the book.

Armchair Traveller

Celebrate all that is magical about travel, from the fleeting moments to the life-changing experiences and everything in between. See the world anew.
Armchair Traveller is our online travel publication, packed with unique and personal stories from around the world.

Get in touch with us

*Mandatory

Talya Kaplan

Talya is a talented freelance writer and communicator with diverse corporate experience, having worked in agency for 10-plus years.

She has led the successful delivery of numerous landmark projects for both private and public sector clients in the transport, resources, infrastructure, consumer, government, property, not-for-profit and professional services industries.

She is adept at writing across a range of mediums, including web, social media, corporate reporting, media releases and award submissions, with target audiences always top of mind.

Known for her pragmatic demeanour and strong attention to detail, Talya helps Geminate’s key clients achieve their project objectives with care and precision.

Adele Graves

Adele and Keely have partnered for many years delivering strategic communications work.

Together, they have supported numerous communications functions and created innumerable items of beautiful, purposeful communication.

In particular, they are port communications and engagement specialists, with several years’ experience and knowledge in that sector.

You can also check out Adele’s work at whycreative.com.au

Keely Double

Keely Double has 20 years’ professional experience and specialises in high-value, intelligent communication and content.

She has expertise in sectors and disciplines including finance and economics, risk, sustainability, ports and logistics, and universities.

After starting her career in the publishing industry in Brisbane (she was the Brisbane Writers Festival’s first ever marketing manager in 2008), she moved into corporate communications roles throughout Australia and overseas.

In Sydney, she worked for the Commonwealth Bank’s digital channels team, as both a digital product developer and an investment editor for their wealth platform. In London, she worked in the city’s thriving fintech sector, again combining her financial and digital knowledge to deliver unique products and communications for a boutique funds firm.

Back in Brisbane, Keely launched Geminate in 2018 and has been busy creating clever content and communications for her clients ever since.

Craig Oddy

An exceptionally experienced designer, Craig was design manager at the University of Queensland for many years before going freelance and joining Geminate in 2022.

Craig is an amazing problem solver, with an incredible ability to deliver unique solutions for complex communication challenges.

He is a versatile designer who produces beautiful material to suit diverse styles and formats. His work is effortlessly stylish and clever and adds significant value for Geminate clients.

Craig also produces all our print and book publishing assets.